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Explore our informative blog posts covering lead generation, digital marketing, and business growth strategies to stay ahead in the competitive landscape.

The Metrics That Actually Matter (Beyond ROAS)
Growth

The Metrics That Actually Matter (Beyond ROAS)

March 5, 2025

ROAS is useful, but it only tells part of the story. A high ROAS doesn’t guarantee profitability.

Latest Articles

Digital Marketing
Lead Generation
Growth
The Metrics That Actually Matter (Beyond ROAS)
Growth

The Metrics That Actually Matter (Beyond ROAS)

ROAS is useful, but it only tells part of the story. A high ROAS doesn’t guarantee profitability.

The Ultimate Marketing Checklist for Startup Founders
Digital Marketing

The Ultimate Marketing Checklist for Startup Founders

Starting an app or online service? We know you’ve got a lot on your plate as you navigate the exciting (and overwhelming) j

Marketing is Only Expensive When Done Wrong
Growth

Marketing is Only Expensive When Done Wrong

The most dangerous move in marketing isn’t trying something bold—it’s scaling too soon without testing.Too many brands thro

The Best Email Marketing Tools: A Complete Guide for Marketers
Lead Generation

The Best Email Marketing Tools: A Complete Guide for Marketers

A compiled list of the best email marketing tools in 2024, comparing features, pricing, and benefits.

What is the Best Digital Marketing Strategy in 2024?
Digital Marketing

What is the Best Digital Marketing Strategy in 2024?

Embrace a holistic digital marketing approach to maximize ROI, engage dynamic audiences, and save your marketing ad spend.

Unlocking New Horizons: How to Close CBI and RBI Deals in the MENA Region 
Lead Generation

Unlocking New Horizons: How to Close CBI and RBI Deals in the MENA Region 

Get sales ready leads for your citizenship and residency programs with Mark Shift's powerful digital marketing strategies.